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Smart Services

Our mission is to discover and apply best practice methodologies for designing data-

intensive services that create personal and business value of data for users in their specific

context. We differentiate between two application scenarios with strong methodological

synergies between them:


1. Services for human individuals, typically consumers

Gaining insights into jobs, hidden pains and gains related to a service

Modelling the customer journey and developing appropriate value propositions

Finding the appropriate equilibrium between the digital and the human side of data-driven services

2. Industrial smart services for business users, typically in production environments

Applying the concept of servitization of manufacturing in specific production environments

Leveraging the potentials of product-service transformation for increasing customer value and gaining competitive advantages

Creating business service ecosystems